Let me help you solve your biggest technical problems.
That spreadsheet everyone's afraid to touch. The process that lives in someone's head. The integration that breaks every third Tuesday. 20 years of untangling exactly this kind of mess.
I'm Aaron Holbrook.
Maybe your 'system' is actually 47 spreadsheets held together by VLOOKUP formulas and institutional memory. Maybe you've got a critical process that only works because one person knows to hit refresh at 2pm on Wednesdays. Maybe you've been burned by agencies who promised the moon and delivered a PDF.
I build things that work. Not 'work for now.' Not 'work if you don't touch that column.' Actually work.
I'm the person in the room who says, 'Wait—what are we actually trying to solve?' And then I stick around to build the answer.
Sound familiar?
These are the calls I get. Every week.
We have a spreadsheet that runs our entire operation. If it breaks, we're dead.
You're not crazy—this is terrifying. One wrong edit, one accidental delete, one person who quits... and years of business knowledge evaporates.
We spend 15 hours a week copying data between systems.
That's not 'part of the job.' That's a sign something is fundamentally broken. Those 15 hours should be zero.
Our last developer/agency disappeared and now nobody knows how anything works.
Classic. You paid for a solution and got a hostage situation. Now you're stuck maintaining something you don't understand, built by someone who's gone.
We've outgrown our tools but we're afraid to change anything.
Growth is supposed to feel good. If scaling your business means your operations are falling apart, the system wasn't built to grow with you.
I don't even know what I need. I just know this isn't working.
That's actually the best place to start. Clarity comes from conversation, not from pretending you have all the answers.
What I actually do
I don't have a 'methodology' or a 'proprietary framework.' I have 20 years of figuring out what's actually broken and fixing it.
I untangle the mess
Before building anything, I map what's really happening. The workflows. The workarounds. The tribal knowledge. The things everyone does but nobody documented. You can't fix what you don't understand.
I build systems that hold
Not 'minimum viable.' Not 'we'll improve it later.' I build things that are maintainable, documented, and designed for the real world—including the weird edge cases you'll discover six months from now.
I stick around
I'm here as long as you need me. Some clients work with me for months, others for a decade. Everything we build is yours—and I'm not going anywhere.
This isn't theory. It's 20 years of receipts.
in orders processed through systems I've architected
One platform. Five years of iteration. Built to handle Black Friday spikes and audit trails that actually make sense.
patients managed in healthcare systems I designed
When the data has to be right—when mistakes have real consequences—you build differently.
years with clients who keep coming back
The Foundation for Constitutional Government. Elevate Partners. Relationships measured in decades, not projects.
engineers I've mentored across three companies
Because building good systems also means building good teams. The code matters. The people matter more.
Don't take my word for it
"Aaron listened patiently and over time we learned the language of one another's industry, though I must admit he became far more fluent in mine than I in his. He has been the cornerstone of our ongoing platform development which is superior in functionality and more intuitive than any other sales management tool I have seen."
Lori Chavez
Partner, Elevate Partners
5-year partnership building a custom sales management platform
Jillian Herrera
Business Development / Executive Leadership
"Aaron is that rare development partner who treats your business like it's his own. He brings ideas to life with care, craftsmanship, and integrity."
Andy Zwick
Executive Director
"I've worked with Aaron for more than a decade. His dependable oversight of all of our online operations allows us to focus on our mission."
Ways I can help
Every engagement starts with understanding what you're actually dealing with. Here's the territory I work in.
Fix What's Broken
The urgent stuff. The spreadsheet that's about to collapse. The system nobody understands. The process that's eating 20 hours a week.
Build What's Missing
You've outgrown your tools. Or you need something that doesn't exist yet. Custom platforms, integrations, automations—built to last.
Websites & Ecommerce
A site that loads fast, works on every device, and doesn't require a PhD to update. Plus ecommerce that actually supports your operations.
Strategic Partnership
Not a one-time project. An ongoing relationship where I help you navigate technical decisions, mentor your team, or serve as your fractional technical leader.
Why me instead of an agency
Agencies
Agencies sell you a team—then swap in juniors after the contract's signed.
Me
You get me. The same person from first call to final handoff. My reputation is the product.
Agencies
Agencies optimize for billable hours. More complexity = more revenue.
Me
I optimize for getting you to done. The faster your problem is solved, the better my referral.
Agencies
Agencies hand you documentation nobody will read and a system nobody can maintain.
Me
I build so your team can actually run it. If I've done my job, you shouldn't need me forever.
Agencies
Agencies have 'account managers' who translate between you and the people doing the work.
Me
No telephone game. You talk directly to the person building your solution.
How I think about this work
The best solution is usually the simplest one that actually works.
I'm not trying to impress anyone with complexity. I'm trying to solve your problem in a way that holds up when I'm not around.
You know your business better than I do.
My job is to ask the right questions and translate your expertise into systems that work. I'm not here to tell you how to run your company.
Technical debt is a choice, not an inevitability.
Sometimes you take shortcuts on purpose. That's fine—if you know you're doing it. I help you make those tradeoffs consciously.
Communication is half the work.
A brilliant system nobody understands is worthless. I write documentation humans can read. I explain decisions in plain English. I keep you in the loop.
Let's figure out what you're actually dealing with
I don't do high-pressure sales calls. I do conversations.
Tell me what's broken, what's frustrating, or what you're trying to build. We'll spend 15-20 minutes getting oriented. If I can help, I'll tell you how. If I can't, I'll tell you that too—and probably point you toward someone who can.
No pitch deck. No 'discovery process.' Just a conversation between two people trying to figure out if working together makes sense.
Seriously—if we're not a fit, I'll tell you. I'd rather give you a good referral than waste both our time.